Ranging from industry stalwarts to start ups companies old and new are constantly trying to figure out ways to work in tandem with Insurance Soup to put their product in front of our audience. We politely decline the large majority of them. Often times we will not even field the conversation.
When Kirk Fuqua reached out to me in May of 2019 it was a conversation I had to have. I have been fortunate to know Kirk since 2014 and while we were not close friends, I was very aware of the level of success he was achieving and helping others achieve.
Not knowing what to expect outside of an opportunity to have good conversation with someone who I have looked up to as an Agent and business owner within the industry I was curious to learn what Kirk wanted to speak on.
He explained to me a bit about his sales system which I was already somewhat aware of. I knew Kirk was training Agents across the country for some time with remarkable success. Agents rave about him from coast to coast and his name pops up in a number of places throughout social media when Agents request sales training or coach recommendations.
When he explained to me that he had turned all the scripts that built him his $20 million Agency into a software that many Agents were already loving and excelling with my mind was blown.
Upon sinking our teeth into it, my partner in Soup Taylor Dobbie, myself, and Kirk developed a number of ways to take an existing software Kirk already had hundreds of very happy Agents utilizing.. and turn it into both a SALES SCRIPT SOFTWARE, which it already was…. And an ACCOUNTABILITY software that tells the true story of what is going on within the Agency on each and every call down to the most finite of details.
What resulted was another innovation and blue ocean service that the industry has salivated over and celebrates its arrival to this day.
It takes a lot for Insurance Soup to bring a new service or brand to the party but Kirk and Yellow Brick Road was a no brainer. One of very few no brainer decisions we have had to make the last 5 years.
I hope you decide to take YBR out for a spin.
Its fast, easy, fun, and will provide you a consistent proven approach that simply puts more policies on the board, keeps more policies on the books, trains everyone in a uniform way that works, and keeps everyone in the Agency honest on their production.