MORNING AND AFTERNOON SESSIONS AVAILABLE!

LIVE VIRTUAL WORKSHOP
A 3-DAY INSURANCE SALES WORKSHOP 
3 HOUR SESSIONS EACH DAY
A LIVE VIRTUAL WORKSHOP FOR ALL INSURANCE AGENTS

CAPTIVE OR INDEPENDENT 

The Countdown begins!

NEXT MORNING SESSION WORKSHOP

OCTOBER 19, 20, 21

8:30 AM - 11:30 AM CST

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YBRSCRIPTS

YBRSTAFFING

YBRLIVE

YBRTRAINING

HIGHLY ANTICIPATED 
EVENT OF 2020
This Live Virtual Workshop has transformed the lives of thousands of agents around the country.
Attendees will learn how to stop being "quoters" and become trusted advisors by asking a set of questions designed to systematically pull out problems to which solutions can be attached. 
You will also learn how to take advantage of every opportunity to sell multiple product lines with each contact.
MEET THE CREATOR OF YBR
Learn from one of the Top agents in the US
  • Kirk Fuqua
    Creator of 
    YBR Scripts and Training

Host and Presenter

Known as the "Wizard Of Sales", Kirk built a $20 million dollar agency from scratch in 10 years by consistently training his sales staff with the YBR system, which turn them into 100+ Items/month machines. He quickly became one of the top 10 Auto & Fire Producer for the largest captive insurance company in the country, earning countless awards and accolades. 

Kirk has been a highly sought-after speaker of the insurance industry for many years for his creation of the YBR (Yellow Brick Road) processes. These processes were formed from skills that Kirk developed as a police officer and applied them to the Property & Casualty Sales conversation. 
These techniques are extremely effective at maximizing the result of every conversation, predicting the responses of prospects, and limiting and overcoming objections. 

This conversation inspired Kirk to write the book "The Yellow Brick Road for Insurance Phone Sales", which instantly became a hit in the insurance industry, and led to the creation of “YBR Scripts”, and “YBR Insurance Sales Training” to make implementation of these processes easy.
YOUR DREAM AGENCY
CAN FINALLY BE YOURS
Kirk has spend years traveling around the country teaching the processes that completely transformed his agency into a well-oiled, self-sustaining, money-making machine. Thousands of agents are using his processes to build the agency of their dreams.

It is YOUR turn to make it happen. Are you ready?
WHAT TO EXPECT AT OUR VIRTUAL LIVE WORKSHOP
You will gain access to these high-impact success skills that will transform your career
The 12 Steps To The Yellow Brick Road
Learn in detail the 12 Steps to the Yellow Brick Road conversation that will exponentially grow your closing percentage.
The 3 Pillars Of Success
Kirk built his agency around these 3 principles that can be replicated in every market around the country. Big or small. This works!
3 Things Successful Agents Do 
The largest agencies around the country have this in common: Process, Opportunity, and Pace. Learn how to do it too.
Become a Referral Machine
This alone can make you over a million dollars in revenue. 
A self-sustaining referral acquisition technique. 
Proven and tested.
THE YELLOW BRICK ROAD OF INSURANCE SALES
ONLINE Event Schedule
OCTOBER 19, 20, 21
Morning Session: 8:30 AM - 11:30 AM (Each Day)
Welcome!
Kirk discusses the trials and tribulations that he went through that almost made him bankrupt. He talks about the mistakes that 99% of agents make, causing harm to their agencies and hindering their growth.
Agency Structure
Kirk talks in detail about the most efficient way to structure your agency. You will review if your current structure is holding you back, or helping you succeed. We talk about job duties, titles, and responsibilities, and accountability for each department.
P.O.P. Principle
Q: What do the most successful and largest insurance agencies in the U.S. have in common? 
A: Process. Opportunity. Pace. 
In this module, Kirk goes over these 3 factors and how you can apply them to your agency.
The Three Pillars Of Success
These is the foundation on which Kirk was able to build his $20 Million dollar agency. These should be non-negotiable for your agency, since each one is dependent on the other two. If you are able to replicate these 3 pillars in your agency, you will be on your way to the agency of your dreams.
The 12 Steps To The Yellow Brick Road Conversation
Is there a perfect way to have a conversation with an insurance prospect? Probably not, but there is a way to steer the conversation in the right direction, the one where you get paid, so that even when the prospect tries to steer you away, you have a plan to stay on track,
This conversation is extremely effective at maximizing the result of every conversation, predicting the responses of prospects, and limiting and overcoming objections. 
Your World - On boarding an Existing Client Conversation
Steve Wilmer - President, Risk Advisor Institute
One of the most important things we do, if not the most important thing, is to offer the ability for prospects to protect themselves and the ones they love. The "Your World" conversation is designed to help prospects understand the importance of themselves in their lives, and the consequences of not having the right coverage. This conversation has helped thousands of agents around the country multiply the amount of life insurance policies they sell.
The Referral Machine
Buying leads can get expensive pretty quickly. What if there was a way to seamlessly acquire referrals, consistently, without having to spend money on marketing and exponentially growing your ROI... Well, there is a way. It's called the Referral Machine. This process alone, developed by Kirk Fuqua, can make you over a million bucks, It's done so for thousands of agents already.
Agency Accountability
Having processes is a dream come true, but how do you ensure that people follow them? What about the new hires? How do you hold people accountable, especially when you have a bigger agency? In this module Kirk talks about the system of checks and balances he utilizes to manage his agency without it being a headache or a full time job.
The Four C's of Hiring Great Staff
Almost every agent struggles to find the right person to come work for them. The majority of the times is because not even the agents know what they are looking for in a candidate. In this module, we narrow down our proven candidate-selection method, and give you the tools so you don't have to dread bringing someone new aboard.
Role Play Session
"Make practice hard, so the game is easy". This is a motto that we live by. Once you have all the tools in your belt to have a great conversation with your prospect, all that there is left to do is practice, practice, practice.
In this last module, we'll do just that, and show you some best practices on doing this right way with your own team.
WHAT IS ALL THE HYPE ABOUT?
HEAR FROM OTHERS
If you attend this class with an open mind, great things will happen to you and your team...
Kirk and his team are sincere about giving you all the tools you and your team members need to be successful in our business. If you attend this class with an open mind, great things will happen for you and your team.

Austin Riley

Agent

Kirk re-energizes you into believing into the reality of what we are capable of in this industry...
To me this was a lot like going to church. Kirk re-energizes you into believing into the reality of what we are capable of in this industry. A lot of this class teaches about what we can do, not what we can't do.

Marcos Tolentino

Agent

Kirk's Yellow Brick road training is top in the industry. I would recommend it to anyone.
Kirk is the leader in the field and a true pioneer when it comes to efficient and repeatable systems and processes that lead to desired results. His Yellow Brick Road training is tops in the industry, I would recommend it to anyone.

Rusty England

Agent

READY TO CHANGE YOUR AGENCY'S FUTURE?
LET US SHOW YOU THE WAY