This online course covers everything you need to know about YBR.
From the philosophy behind the process, how to use it, and how to navigate and excel using the YBR Scripts
The Yellow Brick Road (YBR) of insurance sales is a process developed by Kirk Fuqua many years ago, and has proven to be one of the most successful processes to maximize sales at insurance agencies around the country. Many agents have taken the step of taking their team members through the Yellow Brick Road and have found unprecedented success.
The YBR is the only step-by-step process in the industry, that will teach everything from start to finish of a sales call, maximizing the products you can sell and drastically improving your closing percentage.